Purpose: Annual series of events promoting the category of craft beer in Dayton and surrounding areas. Numerous craft beer tastings and events will be scheduled at key retailers, taverns, and restaurants for the entire week culminating in 17th Annual AleFest Dayton at Dave Hall Plaza from 2:00 to 5:00 PM on Saturday, August 29, 2019.
Who's involved: Select craft beer establishments are being invited to host events throughout the week. Prominent suppliers will be invited to participate and showcase their brands and the category of craft beer. Supportive distributors include: Warped Wing Brewing Company, Heidelberg AB Division, Heidelberg Wine, Premium Beverage Supply, and Cavalier Distributing.
Who Benefits: Clearly the craft beer consumer benefits from an exciting weeklong focus. Suppliers, distributors, and the trade will benefit from the increased craft beer category awareness and sales created by beer blitz and buzz.